Boston-based, UFood, To Bring Its Healthy Fast Food Brand To Global Market

Posted by erik devaney

Move over McDonald’s: there’s a new fast food kid on the scene who’s got lower cholesterol, a slimmer waistline and who’s never peddled his products with a creepy, earless clown (although I don’t know if I appreciate that his logo appears to be winking at me).

Boston-based, UFood Restaurant Group Inc., has partnered with London-based, World Franchise Associates Ltd., as part of an expansion strategy aimed at bringing the UFood Grill brand to Europe and the Middle East. UFood prides itself on delivering delicious, nutritious fast foods that are baked, grilled or steamed, but “never, ever fried.”

Healthy fast food may sound — at best — like an oxymoron or — at worst — like something that would taste like cardboard. But UFood’s menu, which includes salads, wraps, paninis, sirloin tips and 100-percent USDA lean burgers, is clearly tingling some taste buds. The company already has five locations in Massachusetts, two in Texas and one in Ohio and has plans to open eight locations in Puerto Rico, three in Maryland and one in Florida.

UFood CEO, George Naddaff, noted in a press release that with this recent partnership, “The time is right for our brand to establish a global presence.” Naddaff went on to comment, “We have tremendous momentum, everyone is focused on health and nutrition, and we know that we are a brand that will appeal to people around the world who are seeking delicious, fresh food that is good for them.”

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Posted by erik devaney on Aug 23 2011. Filed under Business, Featured - For home page featured article. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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