Boston company’s Ad Engine platform confirms Facebook presence

A Boston-based service has taken the shenanigans out of Facebook advertising.

Nanigans offers an Ad Engine platform to clients which allows them to maximize their Facebook advertising.

“Our platform allows us to very quickly deploy a combination of ads,” Nanigans Vice President of Business Development Yahya Mokhtarzada said. “It very quickly recognizes what ads are driving purchases.”

Nanigans helps advertisers maximize the effectiveness of Facebook advertising with its real-time bidding platform for the Facebook ads marketplace that optimizes for downstream action. Advertisers can see the effectiveness of their ads in a real-time setting, thanks to Nanigans’ Ad Engine platform.

Nanigans’ platform simplifies the advertising process for marketers by allowing them to automate the process of delivering social advertisements while overcoming the challenges involved in optimizing ads for revenue generating customers.

Nanigans is one of the first Official Facebook Ads IPI Partners. The company features 50 clients worldwide, but finding new clients has been difficult.

“It’s certainly tough with an unknown company to have a large corporation do advertising through you,” Mokhtarzada said.

Mokhtarzada acknowledged the company faces challenges from a variety of sources.

“It’s definitely a competitive space,” Mokhtarzada said, noting the use of Facebook in advertising. “We’re really focused on carving out a specific thing.”

Mokhtarzada noted the company will focus its work on Facebook in the immediate future.

“There’s still a ton of potential with Facebook advertising,” Mokhtarzada said. “We’re certainly not there yet.”

But Mokhtarzada said the company could expand its presence into other social networks, including Twitter.

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